​Uncovered Bookmarks #22: Open Sourcing our Cowork Course

After posting about onboarding our team to Claude Cowork, I received lots of emails asking for advice from teams looking to implement AI. So our Data Lead, Marnix, quickly pulled together a course teams can use to onboard, and we open sourced it:

Here are some examples of what we’re building at Airtree:

Performance Reviews

It’s performance review season. Our Head of People, Jess Blomfield, built a detailed prompt to support people writing their self-reviews. We track goals, metrics and 1:1s in Notion. We have our performance frameworks in Notion. The agent triangulates all of that context to form a view on performance, wins and areas for improvement that’s calibrated to our frameworks and company goals. It even accounts for the fact that expectations shift at different levels, something that’s surprisingly hard to do manually. The result: time is spent on reflection and better feedback conversations, not on the writing itself.

Marketing

Four years ago, an SEO review of our website after we migrated to Webflow cost us $16k and was a months-long project. Last week, Bree, our Head of Marketing and Comms, did it in an afternoon, for free. We used an open-source skill called Claude SEO in Claude Code to do a comprehensive SEO analysis that also optimises content for AI-powered search engines – something that most agencies haven’t started working on yet, or you have to pay a tool like Profound to do.

Technical difficulty: Medium, but worth it if you’re somewhat handy in your CMS and don’t have the budget to invest in this externally.

The command to put in Claude Code:

curl -fsSL https://raw.githubusercontent.com/AgriciDaniel/claude-seo/main/install.sh | bash

Links

So true:

Great new post from Sean Goedecke explaining why continuous learning is so much harder than you’d expect:

Bessemer put out their latest report on AI pricing. Takeaways:

1. Your charge metric is a strategic statement, not just a billing decision

2. AI economics are fundamentally different from SaaS—COGS matter again

3. Soft ROI positioning kills willingness-to-pay

4. Find your pricing sweet spot through friction, not spreadsheets

5. Pricing determines how sales, customer success, and product teams operate

I’m heading to the Dolomites in a few months so loved finding this:

Tracks

Wild Fred Again was able to pull this together: