Welcome to the Sociology of Business. In my last analysis, World-building, explained, I looked into one of the most popular marketing buzzwords and unpacked why so many people get it wrong. If you are on the Substack, join the chat. With one of the paid subscription options, join Paid Membership Chat, and with the free subscription, join The General Chat on The Sociology of Business WhatsApp group.
In the feed, everything is a thumbnail seen for a second. Brand is often just an ambient style layer, so products have to become the their own best marketing. Products’ job is to pull customers off the feed and to the store through their own legibility: an instantly identifiable silhouette, cues of quality or performance or a cut that has a predictable logic.
Products that drive online and offline traffic function like media.
Product discoverability is a design feature, which turns a product into the acquisition channel. When a product is carried or worn by people, when it shows up in feeds,